Sarah Evans: Media & Recognition

We're in a once-in-a-generation moment to impact how communication works as it's being built. If you're waiting for a moment, this is it — or you'll miss it.

Everything we're doing checks multiple boxes. It's SEO, GEO, PR — all working together. And it's connected to revenue operations, not just awareness.

You want to be showing up as an answer so that people can make a purchase decision — as consumers begin transacting with AI more widely.

Instead of relying on one-off wins, we use AI to support consistent, compound visibility — whether through smarter media planning, more agile narrative development, or faster turnarounds.

AI videos or deepfake videos usually aren't a massive singular failure. It's usually an accumulation of things — you can look at facial expressions. AI still isn't really good about capturing truly natural human expressions.

After we wire release, we can see how it's appearing in large language models. That's a game changer.