Expert guides on AI visibility, communications strategy, and building in the AI era. Written from 23 years of doing the work.
How to show up in ChatGPT, Perplexity, and Gemini. The Before Layer concept, audit process, entity building, and a 90-day action plan.
The new way PR pros build with AI. From using tools to building tools — real examples, step-by-step guide, and what you can ship in a weekend.
What's actually working vs. hype in 2026. The AI comms stack, workflow transformations, team structure changes, and a 23-year perspective on disruption.
PR's evolution through disruption cycles, the new tech stack, how media relations is changing, and the skills PR pros need right now.
The discipline that didn't exist two years ago. Why traditional playbooks fail, content strategy for AI citation, and a 30-day getting started plan.