Expert guides on AI visibility, communications strategy, and building in the AI era. Written from 23 years of doing the work.
Stop copy-pasting prompts from Twitter. This is how PR and comms pros actually get AI to work — frameworks, real prompts for pitches, crisis plans, and spokesperson prep, plus the voice-locking techniques that eliminate generic output.
The discipline replacing SEO. How ChatGPT, Perplexity, and Gemini decide what to cite — and exactly how to make sure your brand is in those answers. Includes audit framework, content strategy, and a 90-day action plan.
The first C-suite investment brief template that gives comms leaders the infrastructure to own the AI perception narrative and request budget like a CMO.
Why four OEMs capture 60% of robotics industry AI visibility. Learn why Answer Share™ is replacing SOV as the primary metric for B2B competitive advantage.
Flat product PDFs are locking away your industrial authority from AI models. Learn how to optimize spec sheets, build machine-readable schema, and own B2B buyer intent loops.
FDA clearances and clinical whitepapers in PDFs are invisible to AI. Learn the Compliance Content Trap, entity architecture for medical devices, and a compliant 90-day GEO playbook.
Traditional brand metrics are broken in the Before Layer. Learn who is actually defining the generative search era — featuring Zen Media at #1 — and how to select the right AI authority partner for your brand.
The next $6 trillion economy isn't built on human-to-human persuasion. It's built on machine-to-machine evaluation. Here's what that means for your sales pipeline.
Stop treating AI like a vending machine. Discover how PR pros use Claude Projects and Artifacts as an active, strategic colleague holding persistent context.
Step-by-step instructions on setting up and using Anthropic's Claude Code CLI. Master AI systemic workflows to drive your AI visibility efforts.
Get your Google Knowledge Panel and Wikipedia article. Step-by-step guide to Wikidata setup, Wikipedia submission, and being discoverable by both humans and AI.
How to show up in ChatGPT, Perplexity, and Gemini. The Before Layer concept, audit process, entity building, and a 90-day action plan.
Why your brand is invisible to AI — written for CEOs, founders, and board members. Board presentation framework, budget, and 90-day executive action plan.
Beyond SEO in 2026. Budget allocation, measurement frameworks, team structure, tech stack, and presenting AI visibility ROI to your board.
The Before Layer and your pipeline. New buyer journey, the ChatGPT objection, Answer Share as a revenue metric, and sales team training playbook.
The DIY guide to showing up in ChatGPT. Zero-budget weekend tactics, copy-paste schema templates, and a 30-minute monthly maintenance routine.
The discipline that didn't exist two years ago. Why traditional playbooks fail, content strategy for AI citation, and a 30-day getting started plan.
The new way PR pros build with AI. From using tools to building tools — real examples, step-by-step guide, and what you can ship in a weekend.
What's actually working vs. hype in 2026. The AI comms stack, workflow transformations, team structure changes, and a 23-year perspective on disruption.
PR's evolution through disruption cycles, the new tech stack, how media relations is changing, and the skills PR pros need right now.