What is The Before Layer?

The AI-generated answer people see before they click a link. Your brand's new homepage that you didn't build.

How do I know if AI is talking about my brand?

Use the free GEO GPT tool to audit your AI visibility across ChatGPT, Gemini, Perplexity, and Claude.

What is Published Monthly?

A 5-part system for AI visibility: owned content, SEO, generative search, digital PR, and sales alignment.

What is Answer Share?

The percentage of times your brand is mentioned in AI-generated answers. The new market share metric.

How much does AI visibility cost?

Strategy starts at $10K, execution at $2,500/month in 90-day cycles. Free audit available via GEO GPT.

Generative Engine Optimization — making your brand visible in AI-generated answers, not just traditional search results.

How long does it take to see results?

90-day system with 28-day AI crawl cycles. Most brands see measurable improvement in 60-90 days.

What is a GenAI Wire Release?

A press release structured for AI citation. Only 3 of 50 traditional releases we tested got cited by any AI model.

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Sarah Evans — Challenging the Speed of Change

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Hey 👋 I'm Sarah's digital twin. I've been challenging how things work since 6th grade — building tools, reimagining workflows, and dragging industries forward through every platform shift. Right now that means AI. Ask me something real.