Introducing
The Perception Stack™
The first C-suite investment brief template for AI perception. Built for the comms leader who's been asked for a plan and handed nothing to build one with.
Get the bundle →CMOs have decks.
CFOs have models.
Boards have governance.
Comms had vibes.
Until now.
Comms has been carrying the AI perception conversation. Without infrastructure.
You've been in the meeting. The CEO asks what we're doing about AI. The CFO asks what it costs. The board asks why now. And until now, comms has walked into that conversation with a Google Doc and a hope.
No shared framework
Every comms leader has been improvising the same conversation in isolation. No common language. No agreed model.
No budget template
Marketing has campaign budgets. IT has security budgets. Comms has been asking for a number without a model behind it.
No script for the room
Walking into a board meeting without language tested for CEO, CFO, CMO, and board has been the default for too long.
No measurement system
"How will we know it's working?" is the question that's killed more AI budget asks than any other. Comms has never had the answer.
Three layers. One program. Comms-led, board-reportable.
Every dollar in your budget maps to one of these three layers. Every KPI maps to one. Every hire maps to one.
Defense
Identify and correct mis, dis, and untrue information AI is repeating about you. Monthly audit. Correction runbook. Re-test until the fix holds. KPI: time-to-correct.
Discovery
Map every persona asking about your category (buyer, hire, investor, journalist, regulator) and the intents driving their questions. KPI: covered intent share.
Delivery
Personalize content for each persona-intent pair. Ship at sustained cadence. Anchor articles, AI Notices, bylines, earned coverage. KPI: citation share growth.
"Defense protects what's already there. Discovery tells us what to build. Delivery builds it."
The full bundle. Free.
Everything you need to walk into the room on Monday with an actual proposal.
The Pitch Deck
The Operator's Manual
Four tiers. Real budget ranges. Pick the one that matches your company.
Total annual envelope including internal headcount, agency support, and tooling. The deck walks you through what each tier funds.
If you've been carrying this conversation alone, this is yours.
In-house comms leaders
Being asked about AI strategy and given no template to build a plan with.
Agency PR leads
Pitching AI services to a client's C-suite and need the framework that lands.
CMOs equipping a team
Want your comms team to walk into the boardroom with the same infrastructure marketing already has.
Founders and VP Marketing
Carrying the comms function yourself and need a real budget conversation, not vibes.
A rising tide raises all ships.
23 years in PR. Partner at Zen Media. I've sat in hundreds of C-suite conversations where comms was handed the AI strategy question and walked into the room with nothing to build a plan on.
CMOs have decks. CFOs have models. Boards have governance frameworks. Comms has been handed the question without the infrastructure to answer it.
The Perception Stack is the first template that gives every comms leader, in-house or agency-side, the same artifact CMOs, CFOs, and CTOs already have. It's free because the work this discipline does is too important to be gatekept.
If you use it inside your company and a tier gets approved, come back and tell me. I'm tracking the data.
— Sarah Evans · LinkedIn · asksarah.ai
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