PR@ctical — The AI Visibility Newsletter by Sarah Evans https://asksarah.ai/newsletter Your executive brief on AI visibility, modern PR, and what's actually working right now. Free weekly newsletter from Sarah Evans, Partner at Zen Media. Published every Monday. en-us Copyright 2026 Sarah Evans. All rights reserved. sarah@zenmedia.com (Sarah Evans) sarah@zenmedia.com (Sarah Evans) Mon, 13 Apr 2026 07:00:00 -0700 Mon, 13 Apr 2026 07:00:00 -0700 10080 https://asksarah.ai/og-image.png PR@ctical — Sarah Evans https://asksarah.ai/newsletter PR@ctical — April 13, 2026: The AI Citation Playbook https://prsarahevans.substack.com/archive practical-2026-04-13 Mon, 13 Apr 2026 07:00:00 -0700 sarah@zenmedia.com (Sarah Evans) AI Visibility PR Strategy This week: the frameworks and tactics that are actually moving the needle on AI citation share — plus what's working right now for brands trying to show up in generative answers. PR@ctical is Sarah Evans' weekly brief on AI visibility, modern PR, and what's actually working.

This week covers the citation playbook — how the brands showing up in AI-generated answers are structured differently than the ones that aren't.

Read the full issue on Substack →

Subscribe free →

]]> PR@ctical — April 6, 2026: The Before Layer Is Now https://prsarahevans.substack.com/archive practical-2026-04-06 Mon, 06 Apr 2026 07:00:00 -0700 sarah@zenmedia.com (Sarah Evans) AI Visibility The Before Layer The AI-generated answer people see before they ever click a link is your brand's new homepage — and most companies have no strategy for it. This week: what The Before Layer is, why it matters, and the first three moves to make. PR@ctical is Sarah Evans' weekly brief on AI visibility, modern PR, and what's actually working.

The Before Layer is the AI-generated answer people see before they ever click a link. It's your brand's new homepage — except you didn't build it, and you probably don't know what it says.

Read the full issue on Substack →

Subscribe free →

]]> PR@ctical — March 30, 2026: Answer Share Is the New Market Share https://prsarahevans.substack.com/archive practical-2026-03-30 Mon, 30 Mar 2026 07:00:00 -0700 sarah@zenmedia.com (Sarah Evans) AI Visibility Answer Share Answer Share™ — the percentage of times your brand shows up in AI-generated answers — is replacing share of voice as the metric that matters. This week: how to measure it, what good looks like, and why the brands moving now are building a moat. PR@ctical is Sarah Evans' weekly brief on AI visibility, modern PR, and what's actually working.

Answer Share™ is the new market share. Most brands we baseline have close to zero. That's both the problem and the opportunity.

Read the full issue on Substack →

Subscribe free →

]]> PR@ctical — March 23, 2026: The GenAI Wire Release https://prsarahevans.substack.com/archive practical-2026-03-23 Mon, 23 Mar 2026 07:00:00 -0700 sarah@zenmedia.com (Sarah Evans) PR Press Release AI We tested 50 traditional press releases against AI models. Only 3 got cited by any AI. This week: the structural differences that make a release AI-ready — and a template you can use immediately. PR@ctical is Sarah Evans' weekly brief on AI visibility, modern PR, and what's actually working.

50 traditional press releases. Only 3 cited by AI. This week covers exactly what makes the difference — and a format you can implement immediately.

Read the full issue on Substack →

Subscribe free →

]]> PR@ctical — March 16, 2026: Generative Engine Optimization 101 https://prsarahevans.substack.com/archive practical-2026-03-16 Mon, 16 Mar 2026 07:00:00 -0700 sarah@zenmedia.com (Sarah Evans) GEO AI Visibility SEO GEO is not SEO. This week: what Generative Engine Optimization actually means, how it differs from traditional search optimization, and the first five things any brand should do to start building AI visibility. PR@ctical is Sarah Evans' weekly brief on AI visibility, modern PR, and what's actually working.

GEO is not SEO. You can rank on Google and be completely invisible to AI. This week covers what's different and where to start.

Read the full issue on Substack →

Subscribe free →

]]>